chip kidd.

Do you know who Chip Kidd is? Probably not, since most people are not that interested in book designers. But, if you haven't seen this Ted talk, please watch it! Not only will it make you realize how fun and important book design can be, it will also entertain you.

I was embarrassed to have not seen this Ted talk before my friend Trevor, who is not a book designer, but a rocket scientist (no big deal), sent me the link on Twitter. So. If a designer AND a rocket scientist promote it, it must be worth watching, no?

{Video via YouTube.}